Metodologia Business Model Generation

A Metodologia que será apresentada no treinamento do Campinas Inova 2011 permite a construção de protótipo de negócios em função de nove blocos considerados essenciais:

• Segmentos de clientes;

• Relacionamento com os clientes;

• Canais de distribuição;

• Proposição de valor;

• Fontes de receitas;

• Atividades chave;

• Recursos chave;

• Parceiros chave e

• Estrutura de custo

Esta Metodologia se caracteriza pela rapidez na estruturação hipóteses e no teste das mesmas. Os negócios, principalmente, os de base tecnológica, apresentam alto nível de incerteza. Com a utilização de um método que permita aprendizado rápido, esse índice diminui.

Esta Metodologia foi aplicada no Workshop do Desafio Unicamp de inovação tecnológica, realizado em abril de 2011, com foco no setor acadêmico (alunos da Unicamp e de universidades da região). O sucesso do evento e demanda por novas edições foi subsídio para a adaptação de seu formato e conteúdo para o público empresarial.

Sugestão de leitura:

Alexander Osterwalder, “Re-Inventing How We Do Start-Ups!”, http://www.businessmodelalchemist.com/2010/11/re-inventing-how-we-do-start-ups.html
Alexander Osterwalder, “Methods for the Business Model Generation”, http://www.businessmodelalchemist.com/2011/01/methods-for-the-business-model-generation-how-bmgen-and-custdev-fit-perfectly.html
Alexander Osterwalder; Yves Pigneur. “Business Model Generation”.
André L.O. Paraense, “Applying Customer Development + Business Model Generation in Brazil – Part I”, http://www.mobwise.com.br/wordpress/?p=815
Chris McCann, “5 Steps to Failing your Startup”, http://www.slideshare.net/cmccann77/5-steps-to-failing-your-startup
Dave McClure, “Startup Metrics for Pirates”, http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-seedcamp-2008-presentation
Dan Siroker, “How Obama Raised $60 Million by Running a Simple Experiment”, http://blog.optimizely.com/how-obama-raised-60-million-by-running-an-exp
Eric Ries: http://www.startuplessonslearned.com/
Eric Ries, “What is a Startup?” http://www.startuplessonslearned.com/2010/06/what-is-startup.html
Eric Ries, “Good enough never is (or is it?)” http://www.startuplessonslearned.com/2010/09/good-enough-never-is-or-is-it.html
Eric Ries, “Four myths about the Lean Startup”, http://www.startuplessonslearned.com/2010/04/five-myths-about-lean-startup.html
Eric Ries, “How to Build a Lean Startup, Step by Step”, http://www.youtube.com/watch?v=EnaLQiQL9ec
Edson Rigonatti, “Qual o tamanho da oportunidade”, http://astellainvest.com/blog/qual-o-tamanho-da-oportunidade/ ; http://www.briansolis.com ; http://www.socialmediaexaminer.com
http://mashable.com/social-media/ ; http://www.c2cballoon.com.br
Giff Constable, “12 Tips for Early Customer Development Interviews,” http://giffconstable.com/2010/07/12-tips-for-early-customer-development-interviews/
Mark Pincus, “Quick and Frequent Product Testing and Assessment”, http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313
Steve Blank, “Lessons Learned – A New Type of Venture Capital Pitch”, http://steveblank.com/2009/11/12/“lessons-learned”-–-a-new-type-of-vc-pitch/
Steve Blank, “Raising Money Using Customer Development”, http://steveblank.com/2009/11/05/raising-money-with-customer-development/
Steve Blank, “A Startup is Not a Smaller Version of a Large Company”, http://steveblank.com/2010/01/14/a-startup-is-not-a-smaller-version-of-a-large-company/
Steve Blank, “Entrepreneurship as a Science – The Business Model/Customer Development Stack”, http://steveblank.com/2010/10/25/entrepreneurship-as-a-science-%E2%80%93-the-business-modelcustomer-development-stack/
Steve Blank, “Lean Startups aren’t Cheap Startups”, http://steveblank.com/2009/11/02/lean-startups-aren%E2%80%99t-cheap-startups/
Steve Blank, “Make No Little Plans – Defining the Scalable Startup,” http://steveblank.com/2010/01/04/make-no-little-plans-–-defining-the-scalable-startup/
Steve Blank, “Startup America – Dead On Arrival”, http://steveblank.com/2011/02/08/startup-america-dead-on-arrival/
Steve Blank, “What’s a Startup? First Principles,” http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
Steven Gary Blank, “The Four Steps to The Epiphany”.